Retinitis pigmentosa

A b "Curing blindness: Vision quest". "Genes and mutations causing retinitis pigmentosa". "A Randomized Trial of retinal hemorrhage pigmentosa Vitamin a retinitis and Vitamin E Supplementation for Retinitis Pigmentosa". View Media Gallery, signs and symptoms, presenting signs and symptoms of retinitis RP retinitis vary, but the pigmentosa classic ones include the pigmentosa following: Nyctalopia (night blindness Hallmark; most commonly the pigmentosa earliest symptom. H.; Jay, M; Bird,. Your night vision pigmentosa and your pigmentosa ability to pigmentosa see to the side - peripheral vision - go away. Berson, Eliot.; Rosner, B; Sandberg,. 1 Investigational procedures with potential in retinitis managing RP include the following: Surgical placement of growth factors Transplantation of retinal or pigmentosa retinal pigment epithelial (RPE) tissue Placement of retinal prosthesis or phototransducing chip Subretinal gene therapy See Treatment and Medication for more detail. Most women who carry the gene wont have any symptoms. Chang S, Vaccarella L, Olatunji S, Cebulla C, Christoforidis J (2011). Genetic mutations can pigmentosa be passed from retinitis parent to offspring through one of three genetic inheritance patterns autosomal recessive, autosomal dominant, retinitis or X-linked. Columbia University Medical Center. Then by age 40, they are pigmentosa often legally blind. In autosomal recessive RP, both parents carry one copy of the mutated gene, but have no symptoms themselves. Back to top, how is pigmentosa RP inherited? Have pigmentosa RP, mainly caused by gene mutations (variations) inherited from one or both parents. 22 Epidemiology edit pigmentosa Retinitis pigmentosa is retinitis the leading cause pigmentosa of inherited blindness, 41 with approximately 1/4,000 individuals experiencing retinitis the non-syndromic form of their retinitis disease within their lifetime. 1, onset of symptoms is generally gradual. "Age-dependent effects of RPE65 retin a over the counter gene therapy for Leber s congenital amaurosis: a phase 1 dose-escalation trial". People with RP experience a gradual decline in their vision, because photoreceptor cells in the retina degenerate. Although the history (especially the possibility of retinitis pigmentosa appearing in other family members) and complaints of the patient may make one suspect RP, it is primarily diagnosed by examination. Corrective visual aids and personalized vision therapy provided by Low Vision Specialists may help patients pigmentosa correct slight disturbances in visual acuity and optimize their remaining pigmentosa visual field. A b Soucy, E; Wang, Y; Nirenberg, S; Nathans, J; Meister, M (1998). The retinal detachment symptoms rate of progression and degree of visual loss varies from person to person. Other treatments under retinitis pigmentosa review include: Replacement pigmentosa of damaged cells or tissues with healthy ones Gene therapy to put healthy genes into the retina Devices and tools can help you make the most of your vision, and rehab services can help you stay independent. Maguire AM, High KA, Auricchio A,. F.; Bashir, R; Lester,. He will use a handheld tool to look into the back of your eye. This research may in the future lead to using transplants in humans to relieve blindness. This will also determine if there is any cone involvement. Continued Treatment Theres no cure for retinitis pigmentosa, but doctors are pigmentosa working hard to find new treatments. Decreased vision at night or in low light. However, following pigmentosa FDA approval in February 2013 for the first retinal implant in adults with severe cases of RP, implantation of this device may become a viable treatment option. American Journal of Ophthalmology. 1, the underlying mechanism involves the progressive loss of rod photoreceptor cells in the back of the eye. At some point, the ophthalmologist observes relatively characteristic pigmentosa clumping of pigment in the retina in a pattern retinitis described as resembling bone spicules. Back to top, what testing is available? RP can be inherited in an pigmentosa autosomal dominant, autosomal recessive, or X-linked manner. 35 unreliable medical source? "Lonegan opens up about is blindness". Research edit Future treatments may involve retinal transplants, artificial retinal implants, 45 gene therapy, stem cells, nutritional supplements, and/or drug therapies. RP associated with hypogonadism, and developmental delay with an autosomal recessive inheritance pattern is seen with Bardet-Biedl syndrome 9 pigmentosa Other conditions pigmentosa include neurosyphilis, toxoplasmosis and Refsum's disease. 11 This means that two unaffected individuals who are carriers of the same RP-inducing gene mutation in diallelic form can produce offspring with the RP phenotype. RP combined with ophthalmoplegia, dysphagia, ataxia, and cardiac conduction defects is seen in the mitochondrial DNA disorder Kearns-Sayre syndrome (also known as Ragged Red Fiber Myopathy ) RP combined with retardation, peripheral neuropathy, acanthotic (spiked) RBCs, ataxia, steatorrhea, and absence. Clinical diagnostic features indicative of retinitis pigmentosa include a substantially small and progressively decreasing visual area in the visual field test, and compromised levels of clarity measured during the visual acuity test. "Lightning-Fast Vision Protein Named After Pikachu". These mutations are found throughout the opsin gene and are distributed along pigmentosa the three domains pigmentosa pigmentosa of the protein (the intradiscal, transmembrane, and cytoplasmic domains ). "A blind woman in Texas is first person to undergo optogenetic therapy, which could let her see again pigmentosa if successful". When the disease progresses and cones become affected, visual acuity, color perception, and central vision are diminished. The patient may complain of difficulty seeing at night or in low light condition. Please click here to make a donation to the Foundation. Inherited/syndromic disease studies for Refsum disease (serum phytanic acid in the presence of other neurologic abnormalities gyrate atrophy (ornithine levels Kearns-Sayre syndrome (ECG to help rule out heart block and abetalipoproteinemia (lipid profile with possible protein electrophoresis). Retinitis pigmentosa rP ) is a genetic disorder of the eyes that causes loss of vision. Dept: The 40-Million Elbow". An electrode lens is applied to the eye as photoreceptor response to varying degrees of quick light pulses is measured. Fathers who have the gene cant pass it to their children. Additional mutants in this pigment-encoding gene affect pigmentosa protein stability, disrupt mRNA integrity post-translationally, and affect the activation rates of transducin and opsin optical proteins. 27 28 Clinical trials investigating optic prosthetic devices, gene therapy mechanisms, and retinal sheet transplantations are active areas of study in the partial restoration of vision in retinitis pigmentosa patients. 37 Likely, gene therapy may preserve remaining healthy retinal cells while failing to repair the earlier accumulation of damage in already diseased photoreceptor cells. 4 Visual decline progresses relatively quickly to the far peripheral field, eventually retinitis extending into the central visual field as tunnel vision increases. The electroretinogram (ERG in conjunction with the visual field exam, will usually make the diagnosis. Autosomal dominant and recessive forms of retinitis pigmentosa affect both male and female populations equally; however, the less frequent X-linked form of the disease affects male recipients of the X-linked mutation, while females usually remain unaffected carriers of the RP trait. A.; Picaud,.; Roska,. Mucopolysaccharidoses (eg, Hurler syndrome, Scheie syndrome, Sanfilippo syndrome Can be affected with pigmentary retinopathy. Formal visual field testing: Most useful measure for ongoing follow-up care of patients with RP; Goldmann (kinetic) perimetry is recommended. 36 The goal of gene therapy studies is to virally supplement retinal cells expressing mutant genes associated with the retinitis pigmentosa phenotype with healthy forms of the gene; thus, allowing the repair and proper retinitis functioning of retinal photoreceptor cells. Treatment edit There is currently no cure for retinitis pigmentosa, but the efficacy and safety of various prospective treatments are currently being evaluated. 31 The Argus retinal prosthesis became the first approved treatment for the disease in February 2011, and is currently available in Germany, France, Italy, and the. Dark adaptation study: Disproportionately reduced contrast sensitivity relative to visual acuity in RP; bright-light sensitivity. Loss of side (peripheral) vision, loss of central vision (in advanced cases). "Vitamin A and fish oils for retinitis pigmentosa". 30 retinal detachment Recent investigations have shown that proper vitamin A supplementation can postpone blindness by up to 10 retinitis years (by reducing the 10 loss pa.3 pa) in some patients in certain stages pigmentosa of the disease. A b c Hartong, Dyonne T; Berson, Eliot L; Dryja, pigmentosa Thaddeus retinitis P (2006). Mutations in one of more than 50 genes is involved. Most forms of retinitis pigmentosa affect the rods first. A.; Weigel-Difranco, C; Dryja,. A b Berson, Eliot.; Rosner, B; Sandberg,. While staring at that point, objects or lights will appear retinitis to the side. F.; Makarov,.; Makarova,.; Paquet-Durand,.; Ekstrom,. Each one of them has a 50 chance of getting. It helps assess the risk of passing the disorder from parent to offspring. Mutated genes give the wrong instructions to photoreceptor cells, telling them to make an incorrect protein or too little or too much protein. "Diagnostic Challenges in Retinitis Pigmentosa: Genotypic Multiplicity and Phenotypic Variability". Forms of RP and related diseases include Usher syndrome, Leber congenital amaurosis, and Bardet-Biedl syndrome, among others. 1 Onset is often in childhood but some are not affected until adulthood. Wen, pigmentosa Rong; Luo, Lingyu; Huang, Dequang; Xia, Xin; Wang, Zhengying; Chen, Pingping; Li, Yiwen (March 2012). 1 2 Contents Signs and symptoms edit Example of tunnel vision (bottom) The initial retinal degenerative symptoms of retinitis pigmentosa are characterized by decreased night vision ( nyctalopia ) and the loss of the mid-peripheral visual field. About half of all people with RP have a family member who also has. If a family member is diagnosed with RP, it is strongly advised that other members of the family also have an eye exam by a physician who is specially trained to detect and treat retinal degenerative disorders. Diagnosis, an eye doctor ( ophthalmologist ) can tell you if you have retinitis pigmentosa. But about 1 out of every 5 will have mild symptoms. The Class I mutant protein's activity is compromised as specific point mutations in the protein-coding amino acid sequence affect the pigment protein's transportation into the outer segment of the eye, where the phototransduction cascade is localized. Electroretinography (ERG) confirms the RP diagnosis by evaluating functional aspects associated with photoreceptor degeneration, and can detect physiological abnormalities before the initial manifestation of symptoms. The rhodopsin gene encodes retin a before and after a principal protein of photoreceptor outer segments. 24 While visual field and acuity test results combined with retinal imagery support the diagnosis of retinitis pigmentosa, additional testing is necessary to confirm other pathological features of this disease. Barragn, L; Borrego, S; Abd El-Aziz, MM; El-Ashry, MF; Antiolo, G (January 2008). Vitamin A palmitate: High doses of this compound may slow retinitis pigmentosa a little each year. 1 It is estimated to affect 1 in 4,000 pigmentosa people. A mutation on the USH2A gene is known to cause 10-15 of a syndromic form of RP known as Usher's Syndrome when inherited in an autosomal recessive fashion. Indications of the RP mutation type can be determine through DNA testing, which is available on a clinical basis for: rlbp1 (autosomal recessive, Bothnia pigmentosa type RP) RP1 (autosomal dominant, RP1) RHO (autosomal dominant, RP4) RDS (autosomal dominant, RP7) prpf8 (autosomal dominant. Symptoms, retinitis pigmentosa usually starts in childhood. Ocular examination involves assessment of visual acuity and pupillary reaction, as well as anterior segment, retinal, and funduscopic evaluation. Generally night blindness precedes tunnel vision by years or even decades. 11 In 1989, a mutation of the gene for rhodopsin, a pigment that plays an essential part in the visual transduction cascade enabling vision in low-light conditions, was identified. University of Michigan Kellogg Eye Center. Mendes HF, van der Spuy J, Chapple JP, Cheetham ME (April 2005). Since two copies of the problem gene are needed, each child in the family has a 25 chance of being affected. "Artificial vision with wirelessly powered subretinal electronic implant alpha-IMS". Support groups, vision insurance, and lifestyle therapy are additional useful tools for those managing progressive visual decline. G.; Lotery, A; Oh,. Because rods are concentrated in the outer portions of the retina and are triggered by dim light, their degeneration affects peripheral and night vision.

Retinal

There are retin a three different types of retinal detachment: Rhegmatogenous reg-ma-TAH-jenousA tear or break in the retinal retinal retina retinal allows fluid to get under the retina and retinal separate retinal it from the retinal pigment epithelium (RPE the pigmented cell layer retinal that nourishes the retina. Journal of Biological Chemistry. What is retin a retinal the treatment for retinal detachment? The retina is a thin layer retinal of tissue that lines the back of the eye retinal on retinal the inside. Objects may appear blurred or crooked. The photosensitive molecule involved in vision is called rhodopsin, (also known as visual purple ) which consists of a large retinal protein (having a molecular weight of around 38,000) called opsin, joined to 11- cis -retinal via a protonated. Sudden acquired retinal degeneration a nonspecific degeneration of rods and cones that progresses to complete retinal retinal atrophy and blindness in mature dogs. WebMD Medical Reference Reviewed by Alan Kozarsky, MD on December 8, 2016 Sources sources: National Eye Institute: "Finding the Right Eye Protection" and "What Kind of Eyewear Can I Use to Protect My Eyes." American Academy of Ophthalmology, geteyesmart. Not sure how often you should get your eyes checked? Retinal plexiform layer the retinal layer which includes inner and outer plexiform layers; both consist of a network of cell processes of adjacent nerve cells, especially photoreceptor and ganglion cells. Retinal is interconvertible with retinol (ROL the transport and storage form of vitamin A retinal nadph H retinol nadp retinol NAD retinal nadh H catalyzed by retinol dehydrogenases (RDHs) 9 and alcohol dehydrogenases (ADHs). Pneumatic retinopexy, pneumatic retinopexy is usually retinal performed on an outpatient basis retinal under local anesthesia. In photoreception: Photopigments vertebrate rods the chromophore is retinal, the aldehyde of vitamin. Retinal optic nerve fiber layer retinal layer of axonal processes of the ganglion cells as they approach the optic papilla and emerge as the optic nerve. This causes the retina to swell, which may blur or distort your vision. Of or relating to the retina of the eye. If you have any of those symptoms, contact your eye doctor immediately. A scleral buckle, which is made of silicone, plastic, or sponge, is then sewn to the outer wall of the eye (the sclera). History edit The American biochemist George Wald and others had outlined the visual cycle by 1958. These may include: Seeing floating specks or cobwebs, blurred or distorted (straight lines look wavy) vision. In fact, there are two different isomers of retinal responsible for converting the energy in light photons into electrical impulses in the retina, Vitamin A, the precursor of 11- cis -retinal is the alcohol all- trans -retinol, commonly known as, vitamin. Rochester, Minn.: Mayo Foundation for Medical Education and Research; 2016. It can happen with no warning at all. Both methods can repair a tear if it is diagnosed early enough. Risk factors, risk factors for retinal diseases might include aging, having diabetes or other diseases, eye trauma, and a family history of retinal diseases. The procedures are often done in the doctor's office. Firstly, 11- cis -retinal is extremely sensitive to light, and absorbs it very strongly. Ophthalmologists treat retinal detachment.

Retinal migraine

Usually there are no migraine abnormalities within retinal the eye and permanent damage to migraine the eye is rare. These may consist of flickering lights or even temporary blindness. As well, they should be evaluated to make sure that retinal they do not have a migraine different primary headache disorder that migraine can migraine mimic retinal migraine. It may be triggered by: stress smoking high blood pressure hormonal birth control pills exercise bending over high altitude dehydration low blood sugar excessive heat. Exercise-induced vasospastic amaurosis fugax. The distinction between retinal migraine and migraine with typical aura is important for treatment considerations and counselling regarding future outcomes. Is it a sign of something serious? Daily aspirin is considered for these people as well. Hedges,., Yanoff,., Duker,.S., eds. . Table of contents, a retinal migraine is a rare type of migraine that involves an aura. It is unclear how often permanent vision migraine loss occurs with retinal migraine and there are no identified predictors for this currently. Within 60 minutes of the visual symptoms beginning, the headache phase of a retinal migraine may begin. Retinal migraine is then diagnosed by ruling out other causes for the symptoms. Accessed July 2, 2017. Use of the site is conditional upon your acceptance of our terms of use. It's a rare problem. What is an ocular migraine? Temporary : Permanent vision loss is another matter. N Engl J Med 1991;325:8703. Treatments The medication that a doctor prescribes to treat retinal migraines may depend on a person's age and how frequently they have a retinal migraine. These include migraine with an aura or a change in vision. Wolter JR, Birchfield. Prolonged and permanent visual loss in a single eye appears to occur more commonly in patients with retinal migraine than in cases of simple prolonged typical aura in those with conventional migraine. Other blood vessel problems related to autoimmune diseases, drug abuse, conditions that keep your blood from clotting normally, like sickle cell disease and polycythemia, treatment, ocular migraine symptoms usually go away on their own within 30 minutes, so most people don't need treatment for them. Visual migraines result from cortical spreading depression and are also commonly termed scintillating migraine scotoma. It can be hard to tell whether you're having symptoms in one eye only. Experts believe that a retinal migraine happens when a blood vessel in the eye spasms, retinal causing a reduction in the blood flow to the eye. This may be due to the fact that people who experience this type of migraine might not typically associate their symptoms with a migraine and therefore never make the connection through a formal discussion with their physician. Mixed arteriovenous retinal occlusive disease of the fundus. It's unusual migraine for an episode of vision loss to last longer than an hour. Irreversible visual loss may be a complication of retinal migraine but not migraine with typical aura. Changes that spread across the nerve cells in the retina. It's important to see an optometrist or medical doctor urgently if you suddenly lose your eyesight, particularly if it occurs for the first time. It can lead to vision problems and blindness. 5 See also edit References edit External links edit. A retinal migraine unlike retinal a migraine aura will affect only one eye, not both.

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Retinitis pigmentosa

Retin a

¿Querés hacer crecer tu pyme? No te podés perder la Jornada ePymes, un evento abierto y gratuito para Pymes de la Ciudad de Buenos Aires interesadas en conocer herramientas concretas de marketing online para aplicar en sus negocios y generar networking
¿Cuándo y dónde? Este jueves 23 de mayo de 9 a 17 hs en el Auditorio Buenos Aires. Av. Pueyrredón 2501 2º Piso (arriba del Buenos Aires Design).

Informes e inscripción

¡ Te esperamos en el stand de Ser 2.0!

Retinal migraine

La tercera versión del Mapa iRedes se ha presentado.

El objetivo del iRedes con esta nueva versión del Mapa de las Redes Sociales es mostrar de un vistazo las principales redes sociales de las que se hace uso en Iberoamérica y en el mundo. En ella se pone de manifiesto que las principales redes sociales suman mas de tres millones de usuarios en el mundo (Facebook 1.060 millones, Youtube 800 millones, Twitter 500 millones y Google + 343 millones) a los que suman los mil cien millones de las redes chinas QQ y Sina Weibo.

Esta tercera versión es una edición actualizada del I y II Mapa de las Redes Sociales, con más protagonistas y cifras puestas al día, pero con el mismo espíritu e intención, comparando sus tamaños por número de usuarios y empleando el área de las burbujas para mostrar dicha cifra.

Skype, con  280 millones de usuarios, es la primera en chat, Linkedin con 200 millones la  primera red negocios y Badoo (162 millones) la primera comunidad en línea de citas. Con 75 millones Trypadvisor es la  primera viajes y con la misma cifra Flickr la primera en fotos. Tuenti, es con 15 millones de usuarios la primera red social española.

Las redes sociales continúan creciendo y en Ser 2.0 seguimos trabajando cada días más para ser los mejores en gestionarlas para las empresas!

A continuación adjuntamos el mapa:

Retinitis pigmentosa

El 15 de Noviembre se celebró la 4ta Edición del Día del Emprendedor en la UADE, en la cual participaron más de 4.500 personas.

En Ser 2.0 estuvimos trabajando en la difusión del evento, junto a Bee Comunicación, en una increíble jornada llena de actividades, networking y emprendedores.  #DDE2012 fue TT en Buenos Aires!

Además asesoramos a los emprendedores en los consultorios temáticos, ayudándolos a definir su estrategia online.

Valeria Viva, Directora de Ser 2.0, dio la charla “Redes Sociales: Mitos y Verdades”, junto a Luciana Monaco y Vanesa Gambirazio de ID4YOU y Cecilia Nuñez de Bee Comunicación.

Para nosotros fue un placer participar del Día del Emprendedor!  Les dejamos fotos y la presentación.

 


Retinal

El 15 de Noviembre es la 4ta Edición del Día del Emprendedor y el equipo de Ser 2.0 estará presente.

Estaremos trabajando en la difusión del evento en las redes sociales, asesoramos en el consultorio de Estrategia Online y Valeria Viva será expositora en la charla “Redes Sociales: Tips, Mitos y Verdades”, junto a Cecilia Nuñez de Bee Comunicación, Luciana Monaco y Vanesa Gambirazio de ID4You.

Para inscribirse:  https://eventioz.com.ar/events/dia-del-emprendedor-2012-4ta-edicion

Los esperamos!

Retinitis pigmentosa

Para competir con las páginas de Facebook ahora Google+ lanza Google Pages, donde las empresas y marcas podrán tener sus espacios en la red y los seguidores podremos hacer +1 como hoy “Me gusta” en Facebook.

La activación de los perfiles de empresa se realizará de forma progresiva, permitiendo a las marcas mostrarse a través de su denominación comercial.

Podemos añadir páginas en nuestros propios círculos y viceversa, aunque una página no nos agregará a sus círculos hasta que nosotros no lo hayamos hecho en los nuestros. Esto para evitar que una página nos envíe mensajes si no forma parte de nuestros círculos.  Una buena práctica más al estilo Twitter que Facebook.

Las páginas también incluyen integración con el buscador de Google, así que ya podremos buscar los perfiles de las empresas que en el buscador y seguirlos.

Ya hay varias páginas creadas y podés acceder por ejemplo a la de Chrome si querés ver el funcionamiento.

 

Otro paso más en la batalla entre los dos gigantes Facebook Google.  ¿Quién creés que ganará?

 

Retinal

Existen varias razones para no crear una empresa como Usuario o Perfil en Facebook:

  • Está prohibido por Facebook que una empresa sea un usuario y puede ser eliminado (regularmente hay auditorías y algunos usuarios son dados de baja).
  • Los usuarios tienen una limitación de 5.000 contactos y las páginas ilimitados.
  • Las estadísticas que nos brindan las Páginas son muy valiosas (datos demográficos, interacciones, información más comentada, entre otros) y no lo tenemos en los perfiles.
  • La imagen que da una Página para la empresa es mucho mejor

 

Una de las principales consultas que nos llegan es de las empresas que ya tienen creado un usuario en Facebook y no quieren perder esos contactos al pasarse a una Página.  Por eso hoy escribimos este post con una aplicación que les permite fácilmente pasar todos los contactos del usuario en Facebook a una Página.

Es muy simple, sólo debes ir a la aplicación ingresando la URL en Facebook,  seleccionar el Tipo de Página que mejor identifica a la empresa, completar los datos y los Amigos del Perfil pasarán a ser Seguidores de la Página en Facebook.

Se debe tener en cuenta que esto es irreversible y recomendamos enviar un mensaje a los usuarios comentando lo realizado.

Y ahora a conseguir más seguidores en facebook!

Retin a

Así es, desde el 30 de Septiembre, la red social Facebook no permitirá que los administradores de las páginas puedan contactarse a través de mensajes con los seguidores.

La pregunta es si existirá alguna otra opción disponible, ya que por el momento sólo se podrá contactar a través del muro o con los enlaces patrocinados.  Un nuevo desafío para los Community Managers se presenta.

Esperemos las novedades del gigante de las redes el próximo 22 en la Conferencia para Desarrolladores en San Francisco.

 

 

Retinal

Las Pymes continuarán la tendencia reciente de cambiar sus presupuestos de marketing y publicidad hacia el entorno digital, las plataformas basadas en el rendimiento y las soluciones de retención de clientes durante los próximos cinco años, según un nuevo informe de BIA/Kelsey. Esto supondrá nuevas oportunidades para los negocios o proveedores que trabajen u ofrezcan sus servicios a este tipo de empresas.

 

Según las predicciones para el 2015, las Pymes asignarán el 30% de sus presupuestos a la publicidad tradicional (menos del 52% del pasado año 2010),  y el 70% restante irá al marketing digital ( marketing móviles, directorios, etc.), a estrategias de promoción y comercio electrónico (pay-per-clic, ofertas, cupones), y soluciones para la fidelización de clientes (e-mail marketing, Social Media Marketing, etc…).

A medida que esta tendencia se acelere, las Pymes buscarán proveedores de soluciones externos y aprovecharán las herramientas que les permitan maximizar a más largo plazo los esfuerzos realizados por cada nuevo cliente adquirido.

Algunas de los cálculos, pronósticos y predicciones de la investigación en este sentido indican que:

  • En general, el gasto de este tipo de empresas en los medios de comunicación, marketing y soluciones de negocio crecerá de los 22.400 millones de dólares en 2010 a 40.200 millones en 2015, representando una tasa de crecimiento anual del 12%.
  •  

  • El gasto en publicidad tradicional no tendrá cambios esenciales, experimentando un aumento anual del 0,6%, pasando de los 11.800 millones de 2010 a los 12.100 millones pronosticados para el 2015.
  •  

  • El gasto en los medios digitales crecerá de los 5.400 millones de 2010 a los 16.600 millones en 2015 (24,9% anual).
  •  

  • Las Pymes también incrementarán el gasto en soluciones de e-commerce y plataformas de transacción y promociones pasando de los 1.700 mil millones de dólares de 2010 a los 4.600 millones en 2015 (21,5% anual).
  •  

  • El gasto de las Pymes en soluciones para retener y fidelizar clientes crecerá pasando de los 3.500 millones a los 6.900 millones en 2015 (14,6% anual).

Mark Fratrik, Vicepresidente de BIA/Kelsey, señalo que “estos pronóstico indican claramente que la asignación de presupuestos de las pequeñas y medianas empresas y la comercialización para adquirir y retener clientes, crecerán notablemente en los próximos cinco años”.

 

“Las compañías de medios tradicionales más las nuevas empresas que construyan activamente sus productos y soluciones en el mundo digital, aplicando el SEM/SEO, e-mail marketing y la adquisición de otras herramientas de fidelización, estarán en una buena posición para sacar el máximo provecho de este cambio general para el mundo de las Pymes ”, finalizó.

 

En Ser 2.0 trabajamos para ser una de las mejores opciones en Marketing Digital.  Si te interesa conocer cómo hacer crecer a tu empresa en la web, contactanos!

 

Fuente: Puro Marketing